Raeanne Dimick
Oct 3, 2019
Updated: Jan 8, 2020
Courtney & her husband are seasoned professionals in the event rental industry. Courtney wanted to further pursue her passion & offer high-end furnishings in her hometown of Austin, Texas.⠀
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With Courtney's vision in mind, I created a custom brand & website to reflect the essence of Zen.⠀
We started with the idea of using a zen circle or "Ensō". The ensō symbolizes enlightenment, strength, & elegance. It embodies a quality of minimalism. (the same qualities Zen Event Rentals stand for). 😉⠀
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Next, we chose the primary orange color to represent qualities of confidence, enthusiasm, & community.⠀
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With secondary teal & blue shades to compliment the orange & represent tranquility & loyalty.⠀
Applying the quality of minimalism, the website reflects breathable white space with pops of inviting bold color & photos.⠀
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The end result is a website of both function and beauty.⠀
Custom Catalog
The biggest purpose behind the need for a website was to be able to catalog all of their furniture and decor items. After a few trials of integrated software and tests with Wix tools, we arrived at a solution. Using Wix dynamic pages, databases, and galleries I created a custom cataloging feature for their website. Now Zen can beautifully display all of their rental items, update, and categorize them with ease.
Capturing Event Inquiries
Zen needed a way for site visitors to easily contact them about their specific event needs. With the use of Wix Forms and Ascend, I integrated a custom event intake form to capture all of the event inquiries.
Building an Email List
Building a list of email subscribers was also on Zen's wishlist. They were familiar with using Mailchimp and I created a custom email sign up form that directly integrates with their Mailchimp account.
Check out Zen Event Rentals at www.zeneventrentals.com