“Go Forth & Conquer”
Dayo came to me having just started GFAC Logistics and wanted to legitimize the company and create a strong online presence.
He wanted GFAC's brand to be professional, elegant, modern, and sophisticated.
The end result is a professional and cohesive brand between the website, business cards, and letterhead.
- BRAND -⠀
GFAC stands for " Go Forth and Conquer", Dayo requested an element that was a representation of this motto. After playing with a few ideas, we decided on arrows. The arrows in the logo create a feeling of forward motion.
"GFAC" and the motto below are slightly slanted to the right to follow the motion of the arrows.
The color choices are a representation of the perceptions Dayo wanted to evoke through the brand.
Blues - dependable, corporate, credible
Grey - efficient, professional
Black - sophisticated, elegant, modern
Once the brand design was finalized, custom business cards and stationery were designed to carry the branding through every touchpoint of the business.
Next, Dayo and I chatted about different paper options and my recommendations for the premium look and feel he wanted.
After Dayo received the printed stationery and cards, his excited feedback was, "I absolutely LOVE them".
- WEBSITE -⠀
GFAC offers 3 main services: