Updated: Nov 29, 2019
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Today, we're talking alllll about Privacy Policies and why your website legally has to have one.
I'll also be sharing a few tips and recommendations on other policies you should have on your site, depending on what industry you're in.
And of course, I will provide you with some resources so you can get these policies on your website asap.
Before we begin...I do need to state that I am not a lawyer and nothing in this post should be construed as legal advice. Legal requirements for these policies vary by country, state, and city and you're responsible for knowing which laws pertain to your online business. As always, if you're unsure about any of this - please consult with a licensed attorney.
Information that is gathered can be anything from email address, credit card information, IP address, demographic information, and web browsing habits (cookies).
So if you have a way for visitors to sign up for your email list, you're processing store orders, or you even have Google Analytics or a Facebook Pixel linked to your website - you are collecting personal information.
If you're doing business with anyone from another country, especially the EU, you'll also want to make sure you are complying with the GDPR.
What is the GDPR?
It is also recommended you add a double opt-in process for email subscribers that are in the EU. I use Convertkit, which automatically knows based off of a persons IP if they're located in the EU. So it will only give the double opt-in to them. Many email service providers including Mailchimp offer a GDPR feature. They all work a little different so do some digging on the platform you use.
If you want to read more into the governing laws for each country and more on the GDPR check out this article from PrivacyPolicies.com